The Buyer’s Guide to Websites

When it comes to hiring a digital agency, what you don’t know can hurt you. Learn how to avoid common pitfalls, protect your interests, and find a website solution that works for you.

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The Buyers Guide to Websites

About The Book

If you’ve got a business, a product, a brand, or even just an idea, you need a website. In today’s digital landscape, an online presence is no longer optional. It’s essential.

The Internet remains an unregulated frontier where good guys and scam artists often look very similar. Without experience and knowledge, the web can be a dangerous place. You need a guide.

The “Buyer’s Guide to Websites” is a comprehensive tool kit for building and managing an incredible website, from agency vetting and contract creation to development oversight, design input, and digital marketing. Throughout, Drew Barton, the founder and president of an award-winning digital agency, breaks down the process of finding, hiring, and working with web developers and designers. Don’t fall prey to unqualified imposters: “The Buyer’s Guide to Websites” will teach you how to ask the right questions, make the right decisions, and create a website that helps you succeed online.

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Chapter Overview

Choosing the Right Digital Agency

Learn everything you need to know about choosing a reputable digital agency, including what questions to ask a prospective contractor and how to identify red flags and scams.

How to Protect Yourself Legally

Contracts and fine print are never thrilling reads, but they are by far the most critical components of any business relationship. Why? Because contracts lay out mutual expectations and protect you when things go wrong. This book demystifies the key elements of your contract, including the Statement of Work and Service Level Agreement.

Budgeting and Avoiding Scope Creep

Drawing up a budget for your website and sticking to it can be a challenge — especially if you don’t have a concrete vision of what you need at the beginning of the process. By learning the nuts and bolts of website planning, you’ll be prepared to address budget issues and scope creep before they become problems.

The Site’s Finished — Now What?

The hard work doesn’t end once your site launches. Learn how to grow your business by leveraging your web presence through digital marketing.

Drew Barton

Drew Barton is the founder and president of Southern Web

An award-winning digital agency specializing in web development and digital marketing solutions. He is also the author of “The Buyer’s Guide to Websites,” which was written to empower business owners who are in the process of working with a digital agency to build a website.

A graduate of Emory University, Drew is an Eagle Scout, an active member of Entrepreneurs Organization (EO) and a recipient of the International Association of Business Communicators’ Silver Flame Award for an article he wrote about boosting website traffic. In his spare time, he enjoys learning Spanish, investing in real estate, and cheering on the Atlanta United soccer team.